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11th June 2025

DR-Z4S set for ABR Festival debut

Suzuki DR-Z4S in the forest

Suzuki’s hotly-anticipated DR-Z4S will make its show debut at the 2025 ABR Festival later this month, where it will be displayed for the first time ahead of its arrival late this summer. 

 

With a brand-new version of Suzuki’s 398cc single-cylinder engine at its heart, the DR-Z is wrapped in an all-new chassis and comes equipped with selectable engine maps, traction control modes - including an off-road-focussed gravel mode - and switchable ABS.

 

It will be displayed alongside its supermoto stablemate, the DR-Z4SM, and Suzuki’s V-Strom range, which includes the widely-lauded V-Strom 800DE and RE, and the adventure flagship V-Strom 1050DE and V-Strom 1050RE.

Suzuki V-Strom 800DE test rides ABR

Representing the firm’s off-road heritage will be the iconic DR800S, while those looking for more traditional touring adventure can poke around the GSX-S1000GX - with an electronics package topped by Showa electronic suspension - and the GSX-S1000GT. 

 

The award-winning GSX-8R and GSX-8S will also feature.

 

For those keen to explore further on and off-road test rides are available on the entire V-Strom stable. Show-goers can also take the GX, GT, 8S, and 8R out on the road.

 

Courtesy of Suzuki Insurance those taking a demo ride that then go on to buy can get up to £200 towards their insurance*. Suzuki staff on the stand during the course of the event will provide more details.

SR75 Suzuki V-Strom 800DE project

Suzuki’s multi-championship-winning supercross team, SR75 Suzuki, will be displaying one of its RM-Z450 race bikes, plus its V-Strom 800DE project build, which adds a supercross twist to the already-off-road ready V-Strom.

 

The ABR Festival takes place at Ragley Hall, Alcester B49 5NJ, on 27-29 June.

 

Terms and Conditions

 

*Offer valid when you purchase a Suzuki motorcycle within 6 months of completing a Suzuki test ride at the ABR Festival (31st December), taking place June 27–29, 2025.

 
• “Customer” is defined as the name of the registered keeper of the model year 2025 Suzuki two-wheel motorcycle.
• “Suzuki Insurance Policy” is defined as the Adrian Flux Insurance policy eligible for premium saving when used in conjunction with the up to £200 e-voucher.
• “Voucher” is an e-voucher issued by Suzuki GB PLC and has a value towards a Suzuki Insurance Policy of up to a maximum of £200.
• The Suzuki Insurance policy must be in the name of the Customer.
• The Customer must email Suzuki Insurance at dealers@suzukibikeinsurance.co.uk to activate the voucher. Contact by any other means will void the voucher.
• Only model year 2025 Suzuki motorcycles purchased by the customer following a test ride at Adventure Bike Rider festival 2025 between 26th June 2025 and 29th June 2025 are eligible to receive an e-voucher for this promotion.
• The Suzuki Insurance e-voucher must be used between 26th June 2025 and 31st December 2025. Outside of these dates, the voucher is void.
• Before accepting the e-voucher towards the policy, Suzuki Insurance may need to validate the e-voucher by contacting Suzuki GB PLC.
• No cash alternative is available for the voucher.
• This e-voucher is nontransferable.
• The e-voucher can only be used once against one Suzuki Insurance policy via Adrian Flux Insurance.
• The e-voucher can be used against any live Suzuki Insurance policy in the name of the Customer.
• For customers who aren’t currently insured with Suzuki Insurance, the voucher can only be used against Suzuki Insurance quotations obtained during 26th June 2025 and 31st December 2025 and via 0344 728 0499.
• Insurance is subject to meeting Suzuki Insurance underwriting criteria.
• If the Suzuki Insurance premium (of the Customer) is less than £200, the value of the voucher will equal the lesser value and there is no refund for any outstanding voucher value.
• If the Suzuki Insurance premium (of the Customer) is more than £200, the Customer will be liable for any outstanding premium.
• If the e-voucher is used against a mid-term change to an existing Suzuki Insurance policy, for instance a change of vehicle, the voucher will contribute up to £200 towards the additional premium. If the additional amount payable is under £200 then no refund of the remaining amount on the voucher shall be given. Any amount above £200 will be payable by the Customer.
• The Suzuki Insurance Policy is premium and policy arrangement fee only and excludes the cost of additional benefits like, for example breakdown, helmet and leather etc.
• The promotion is for UK residents only.
• If the Suzuki Insurance policy utilises an instalment plan, the Voucher will be used as a deposit only with the customer liable for any finance charges applicable for paying the premium by instalments.  
• Suzuki Insurance reserve the right to end this promotion at their discretion
• Suzuki GB PLC. is an Introducer Appointed Representative of Adrian Flux Insurance.

 

Suzuki Insurance is a trading name of Adrian Flux Insurance Services Group who are authorised and regulated by the Financial Conduct Authority under firm reference number 307071.