Dealer Spotlight - St Neots Motorcycles | Suzuki Bikes UK
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Sn Neots Motorcycles

St Neots Motorcycles was established by its current Managing Director Eric Sawford back in 1976, it remains a family run business retaining all its core values, to this day. Eric comes from a family that was involved in the motor trade way back in its early beginnings in the 1930s.

Eric’s father then moved to Tempsford in Bedfordshire in the 194’s where he started his own car Garage and Petrol station on the old A1 (Great North Road). Sawfords Garage grew and grew, it was later run by Eric’s brother Jim Sawford where Eric learnt his trade, working on cars such as Ford Consul’s, Jaguar E-Types and Frogeye Sprites to name but a few.

Motorcycles were never far away from the Sawford’s, indeed their Motorcycle Sport can be traced back to the late twenties and early Thirties with Eric’s Dad’s Nephew, Alf Sawford being a successful Speedway rider, riding for the Crystal Palace and Wimbledon teams plus representing England.

In 1976 Eric opened St Neots Motorcycles where it quickly moved to its current location 18 months later.

Dealer Q & A

with Eric Sawford


Various racing motorcycles.

Suzuki GSX 1100 Katana and Honda CBX1000.

A 6 cylinder Huyabusa.

The C12 breaking down at traffic lights whilst taking my motorcycle test, I still passed it.

A slow evolution maybe following the trend in the car world for smaller engined, more efficient yet powerful machines that fill the requirements for economy in the modern market place.

All members of Staff have a long history with the company, the new boy Tony having been with us 15 years. We have 2 Suzuki Master technicians (Martyn and Andy). Both techs have been with the company since leaving school, one now 50 and the other 32. Andy Sawford joined the family business when he was 16, 22 years ago. All staff have reached Suzuki Guild competition finals over the years.

A small traditional motorcycle shop, with all staff involved in all aspects of the business. The premises are not your modern car type showroom which gives us a different feel and customer experience. All staff are motorcycle enthusiasts that enjoy riding various bikes in their free time.

New and used sales. Service, Mot and repairs. Parts and accessories sales. Motorcycle restorations. Suzuki Vintage Parts supply.

We have been racing since 1984 in various road race championships in the UK and Europe. In this time we have won many club and national Championships, Four British Championships and One European Cup. We are heavily involved with the restoration of Post Classic race machines and now Suzuki machines from the 1980s onwards including the Suzuki RG500.