Dealer Spotlight - Crooks Motorcycles Ltd | Suzuki Bikes UK
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Crooks Suzuki

We supply new Suzuki motorcycles and quality used bikes to customers from all over Great Britain.

Our Worldwide Suzuki parts mail order service looks after Suzuki owners, we help keep all types of Suzuki's on the road or track, whether it's a Vintage Suzuki from the 1970s or a brand new bike.

Our upstairs clothing department looks after all bikers clothing needs, our girls help riders get the correctly fitting gear with safety in mind.

Our Suzuki trained technicians service and repair all Suzuki bikes, including some restoration work on the Classic models.

In 2004 we won the Suzuki GB Customer Service Award.

In 2006 we were awarded the Shaun Chandler Award by the Kettle Club.  This is for our commitment and generosity to Kettle Club and its members, helping keep the Suzuki GT750's on the road.

In 2006 our apprentice technician, Paul Murphy was runner-up in the Final of the 2006 Suzuki Apprentice of the Year Competition.  

2007 and the Suzuki Owners Club have awarded us the Dealers of the year 2006/2007 for all our help and services to the Club and its members.

We are all enthusiastic Bikers and we like to look after our customers.

"On 10th February 2009, The Suzuki Owners Club presented Martin Crooks with the Suzuki Owners Club Northern Dealer of the Year.  This award reflects the appreciation of the Club Members for the service provided by Crooks Suzuki of Barrow in Furness, Cumbria.

Receiving the award was Owner, Martin Crooks who expressed his appreciation to the members of the Club for their continued support "This award means a lot to myself and my staff, knowing that we are providing a service that satisfies our customers".

Martin has run the business since his father Eddie Crooks retired and has maintained that family feeling within the shop, everyone entering the shop is made to feel welcome and is given a first class service.

A Brief History of Crooks Suzuki

Our business was started by my parents, Eddie & Pauline Crooks in December 1959 (two years before I was born).

After completing his National Service Dad had worked for BSA Gold Star specialist Eddie Dow in Banbury, George Lathe Motorcycles in Wolverhampton and then moved to Barrow-in-Furness to work for Harold Jackson Motorcycles.  Mum looked after the parts & accessories shop in the centre of the town and Dad was manager of the sales & repairs at a petrol station on the outskirts of the town.  

Dad was a successful road racer during the 1950s and in September 1959 he won the Senior Manx Grand Prix on one of Reg Dearden’s 500cc Manx Nortons. When he retired from racing he started his own motorcycle business and one of the first Suzuki dealers in the UK; Eddie Crooks Motorcycles at 53 Crellin Street, Barrow-in-Furness.  

Due to his love of road racing he saw the potential for turning Suzuki road bikes into race winners and that’s what he did with his race team, headed by his good friend Frank Whiteway.

Eddie Crooks Suzuki’s won at National and International level, including Manx Grand Prix, TT and Thruxton 500 mile events. In 1967 he road raced again at the TT in the 250 production race on one of his fast Suzuki T20’s and then in 1968 at Monza, Italy, he and his team beat the 350cc 24-hour world record which still stands to this day.

In July 1977 I officially started working at Crooks Motorcycles and I was under the guidance of Bill Werner in the parts department and also looked after the packing of parcels for the busy mail order service.

In 1991 I took over new Suzuki motorcycle sales when Eddie moved to the Isle of Man, and in 1994 Crooks & Suzuki celebrated 30 years together.

To this date we continue to sell new Suzuki motorcycles and quality used bikes to customers from all over Great Britain. Our Worldwide Suzuki parts mail order service looks after Suzuki owners, we help keep all types of Suzuki's on the road or track, whether it's a Vintage Suzuki from the 1970s or a brand new bike.

Dealer Q & A

with Martin Crooks

My first motorcycle was an Italjet 50cc Auto Kids Off Road bike, It was quite unusual for young children to be riding motorcycles back in the early 1970s, so the Evening Mail ran a feature on the biking family, the BBC even sent a film crew up to film us, we were on Look North West, I remember thinking I was like a film star!

1975 Suzuki GT750 triple two-stroke (the “Kettle”), 1985 Suzuki GS850 with sidecar that I use to take my three boys out in. Running a motorcycle shop gives me the chance to try new bikes, demonstration bikes need running in and it is a great way of learning product knowledge.

When I was sixteen I thought my Suzuki A50P Moped was the best as it gave me the first taste of freedom and adventures on the roads. There have been many favourites since then but in 1983 I went road racing and did a season on a 1977 Suzuki RG500 racer (made famous by one of my heroes, Barry Sheene).

If I had one choice it would have to be a 1980s Suzuki they called the Nuda, a bit of Suzuki Katana Styling and very much like the bikes in the film “Tron”, ultra modern even today.

During practice for the 1994 Manx Grand Prix a torque arm attaching the front brake plate to the forks broke while braking from high speed and it ripped the front brake cables to pieces. Although I had no front brakes I was doing my best to slow the bike down for the fast approaching corner using the rear brake, then parts of the brake plates that had been spinning round started jamming the wheel, such was the force that when it all locked up the front wheel spindle snapped and the wheel came out. The next crazy thing to happen was the wheel rolled under the bike and acted like a launching ramp when caught under the exhaust, consequently I went through the screen did a handstand and landed on my feet, which amused all the spectators at Quarter Bridge.

Just now we are in the midst of a recession and although there will always be a sports bike market I do think that sales will suffer more than other categories.

I see touring, adventure and naked bikes being growing markets and we have found the middleweight bikes are always popular and I would think this market would continue to do well.

The new Suzuki GSR750 looks a great bike with all the right ingredients for a popular motorcycle, in our dealership we have been asked by many customers about it and we are all looking forward to riding it.

With Suzuki just announcing the Burgman Fuel-Cell Scooter as the world's first fuel-cell vehicle to earn whole vehicle type approval in the European Union it will be exciting to see how it progresses in the future along with other alternative fuel powered two wheelers.

Our dealership is unique because it has a long established history with Suzuki motorcycles, my father, the late Eddie Crooks started his own motorcycle shop in 1959, and after selling various motorcycles for a few years took on the Suzuki dealership in November 1963.

The company later started offering race parts and standard parts for sale through the mail order service, today we are still a mail order specialist and provide standard parts for modern Suzuki models as well as parts for many of Suzuki's historic bikes from the 1960s and 1970s being restored or raced in classic events.

We are still a family business with a great team of motorcycle enthusiasts who work for us, we like to look after our customers as best we can and many are very good friends, locally, all over the UK and abroad.  In recent years we won the Suzuki customer service award and we are proud to be appreciated by our customers and Suzuki.

Selling a customer a motorcycle. It's great to help people live their dream.

Also we sell many parts for older Suzukis from the 1960s and 1970s, it's nice to help them restore their bike to its former glory.

  • New Suzuki motorcycles
  • Quality used machines
  • Finance available (subject to status)
  • CBT training available
  • Delivery service available
  • Suzuki trained technicians
  • Clothing/parts departments